On Tuesday, April 5, the Estonian Minister of Entrepreneurship and Information Technology Andres Sutt opened a representative office of the Honorary Consul of Estonia in Eindhoven, the Netherlands. Peter Kentie, the Managing Director of Eindhoven365, became the new Honorary Consul of Estonia.
According to Andres Sutt, Minister of Entrepreneurship and Information Technology, Peter Kentie’ s special relationship with Estonia is one of the main reasons he was chosen as first point of contact in Eindhoven. “Kentie’s smart ESTonishing concept has become part of the Estonian brand and I believe that his extensive experience in marketing will enable him to continue to represent Estonia as a world-class business environment and smart digital country. Estonia and the Eindhoven region are very similar due to their innovative prospects, and I believe that increasing cooperation will allow us to learn more about the innovation ecosystem in Eindhoven and increase cooperation between our science parks and companies,” Sutt said.
Peter Kentie is the Managing Director of Eindhoven365 since 2011. Eindhoven365 is the place branding and marketing organization of the city and region of Eindhoven. From 2003 to 2011, Kentie held the position of the Marketing and Media Manager of the Dutch football club PSV Eindhoven. He has participated in many high-level projects combining technology and design, including being a member of the Dutch Design Week Advisory Board and co-founder of the STRP Art and Technology Festival. Kentie holds a degree in graphic design from the Academie Industriële Vormgeving Eindhoven. In 2016, Peter Kentie presented a marketing platform for Estonia based on the “EST” concept, which has become popular and is presented as part of the Enterprise Estonia Brand Estonia toolbox.
“I look forward to the opportunity of combining business diplomacy, marketing and media in my activities as an honorary consul. I can act as a bridge for Estonian companies to connect to a high-tech hardware and world-class design ecosystem that is strong in North Brabant and especially in the Brainport Eindhoven region,” Kentie said.
The Republic of Estonia has nearly two hundred honorary consuls worldwide who play an important role in representing Estonia’s interests. Honorary consuls are respected persons in a high social position in the host country who help the Estonian state reach the farthest corners of the world. Their main tasks are to provide consular services and consular assistance to Estonian citizens abroad and to promote economic relations by creating contacts for Estonian entrepreneurs. An honorary consul does not receive remuneration from the Estonian state for the performance of his or her duties.
The new Honorary Consul will work in the provinces of North-Brabant and Limburg.
Photos: Nadia ten Wolde